M&S CHRISTMAS CATALOGUE 2012
After scores of emails to retailers asking them to be more inclusive in their advertising resulted in little or no contact, we turned to Facebook – as an open forum to make a plea. It was a shopping trip to purchase Seb’s first ever school uniform for mainstream school that flagged up, once again, the lack of representation in advertising. A post was made on M&S’s Facebook page to consider using Seb in one of their campaigns. Within a week, Seb was at a shoot (sadly we got the call just after he had had his hair shaved off!).
M&S Christmas Catalogue 2012